PRIVACY POLICY
Last Updated: June 29, 2026
This Privacy Policy (“Policy”) explains how TU General Trading Company (“Company”, “we”, “our”, or “us”) collects, uses, stores, protects, processes, transfers, and discloses your personal information when you access or use our website, mobile services, online store, applications, customer support channels, or any related services (collectively referred to as the “Services”).
We respect your privacy and are committed to protecting your personal information in accordance with applicable international privacy laws and industry best practices.
By accessing or using our Services, you acknowledge that you have read, understood, and agreed to this Privacy Policy.
1. WHO WE ARE
TU General Trading Company operates an international online marketplace providing products and services to customers worldwide.
For the purpose of applicable data protection laws, TU General Trading Company acts as the Data Controller for the personal information collected through this website.
If you have any questions regarding this Privacy Policy, you may contact us through our official customer support channels listed on our website.
2. SCOPE OF THIS POLICY
This Privacy Policy applies to:
- Our official website
- Mobile version of the website
- Customer accounts
- Online purchases
- Customer service
- Marketing communications
- Email subscriptions
- Live chat
- WhatsApp support
- Social media interactions
- Mobile applications (if available)
- Any future digital services operated by TU General Trading Company
This Policy does not apply to third-party websites that may be linked from our website.
3. INFORMATION WE COLLECT
Depending on how you interact with us, we may collect various categories of personal information.
3.1 Personal Identification Information
This may include:
- Full Name
- Email Address
- Phone Number
- Company Name
- Billing Address
- Shipping Address
- Country
- City
- Postal Code
3.2 Account Information
When you create an account, we may collect:
- Username
- Password (encrypted)
- Purchase History
- Wishlist
- Saved Addresses
- Account Preferences
Passwords are never stored in plain text.
3.3 Order Information
Whenever you place an order, we collect:
- Ordered Products
- Product Quantity
- Order Value
- Payment Status
- Shipping Method
- Delivery Status
- Invoice Information
- Order Notes
3.4 Payment Information
Payments are securely processed through trusted third-party payment gateways.
Depending on the payment method, information may include:
- Payment Method
- Transaction ID
- Billing Country
- Currency
We do not store your complete credit card information on our own servers.
All payment information is securely processed by PCI-DSS compliant payment providers.
3.5 Technical Information
Whenever you visit our website, certain information is automatically collected.
This includes:
- IP Address
- Browser Type
- Browser Version
- Device Type
- Device Model
- Screen Resolution
- Operating System
- Language Settings
- Internet Service Provider
- Time Zone
- Referring Website
- Date and Time of Visit
3.6 Website Usage Information
We also collect information regarding how visitors use our Services, including:
- Pages Visited
- Products Viewed
- Categories Browsed
- Search Terms
- Time Spent on Website
- Click Activity
- Scroll Behavior
- Shopping Cart Activity
- Checkout Behavior
- Abandoned Cart Information
This information helps us improve our Services.
4. HOW WE COLLECT INFORMATION
We collect information through several methods:
Information You Provide
Including when you:
- Create an account
- Place an order
- Subscribe to newsletters
- Contact customer support
- Submit reviews
- Complete forms
- Participate in promotions
Information Collected Automatically
Certain information is collected automatically using:
- Cookies
- Log Files
- Pixels
- SDKs
- Analytics Platforms
- Tracking Technologies
Information From Third Parties
We may receive information from:
- Payment Providers
- Shipping Companies
- Advertising Partners
- Analytics Providers
- Fraud Prevention Services
- Identity Verification Services
- Marketing Platforms
Such information is only used where legally permitted.
5. LEGAL BASIS FOR PROCESSING PERSONAL DATA
Where applicable under GDPR or similar regulations, we process personal information based on one or more of the following legal grounds:
- Your Consent
- Performance of a Contract
- Compliance with Legal Obligations
- Legitimate Business Interests
- Protection of Vital Interests
- Public Interest where required by law
We only process information where there is a valid legal basis.
6. HOW WE USE YOUR INFORMATION
Your information may be used for purposes including:
- Processing orders
- Delivering products
- Customer authentication
- Payment verification
- Fraud detection
- Customer support
- Improving website functionality
- Product recommendations
- Marketing campaigns
- Personalized offers
- Newsletter delivery
- Analytics
- Security monitoring
- Legal compliance
- Business reporting
- Inventory management
- Performance optimization
We process only the information reasonably necessary for these purposes.
7. COOKIES AND SIMILAR TECHNOLOGIES
To enhance your browsing experience and improve the performance of our Services, we use Cookies and similar tracking technologies.
Cookies are small text files stored on your device when you visit our website. They allow us to recognize your browser, remember your preferences, maintain secure sessions, analyze website traffic, and improve our products and services.
Depending on applicable laws in your jurisdiction, we may request your consent before placing certain cookies on your device.
Types of Cookies We Use
Essential Cookies
These Cookies are necessary for the operation of our website and cannot be disabled in our systems.
They enable functions such as:
- User authentication
- Shopping cart functionality
- Secure checkout
- Website security
- Fraud prevention
- Session management
- Language preferences
Without these Cookies, certain features of the website may not function correctly.
Performance Cookies
Performance Cookies help us understand how visitors interact with our website.
These Cookies collect anonymous information regarding:
- Number of visitors
- Traffic sources
- Most visited pages
- Website loading speed
- Error reporting
- Visitor navigation paths
This information allows us to improve website performance and user experience.
Functional Cookies
Functional Cookies remember your preferences, including:
- Preferred language
- Currency
- Recently viewed products
- Saved shopping cart
- Login information (where permitted)
- Regional settings
Advertising Cookies
Advertising Cookies are used to display relevant advertisements based on your browsing behavior.
These Cookies may be placed by us or by trusted advertising partners.
Advertising Cookies allow us to:
- Measure campaign effectiveness
- Display personalized advertisements
- Limit repetitive advertisements
- Build audience segments
- Optimize advertising spending
- Improve marketing performance
8. GOOGLE ANALYTICS
We use Google Analytics 4 (GA4) to better understand how visitors use our website.
Google Analytics may automatically collect information including:
- IP address (where applicable)
- Device type
- Browser information
- Pages visited
- Session duration
- Traffic source
- Geographic region
- Events and interactions
- Purchase activity
- Conversion data
Google Analytics helps us improve:
- Website usability
- Product offerings
- Marketing performance
- Customer experience
Google may process this information according to its own Privacy Policy.
9. GOOGLE TAG MANAGER
Our website may use Google Tag Manager to manage website tags and marketing scripts.
Google Tag Manager itself does not collect personal information but enables the deployment of services including:
- Google Analytics
- Google Ads
- Conversion Tracking
- Marketing Pixels
- Consent Management
10. GOOGLE ADS
We may use Google Ads to advertise our products and services across Google’s advertising network.
This may include:
- Google Search Ads
- Google Shopping Ads
- Display Ads
- Gmail Ads
- Discovery Ads
- YouTube Ads
- Performance Max Campaigns
Google Ads technologies may collect limited information to:
- Measure campaign performance
- Improve advertising relevance
- Track conversions
- Optimize bidding strategies
- Prevent fraudulent activity
Google Ads Conversion Tracking
Our website may use Google Ads Conversion Tracking to determine whether visitors complete actions such as:
- Creating an account
- Making a purchase
- Contacting customer support
- Completing checkout
- Subscribing to newsletters
This information helps us improve advertising efficiency.
Enhanced Conversions
Where supported, we may use Google’s Enhanced Conversions feature.
Certain customer information may be securely hashed before transmission to Google for improved conversion measurement while maintaining privacy protections.
11. META (FACEBOOK & INSTAGRAM)
Our website may use Meta technologies including:
- Meta Pixel
- Meta Conversions API
- Facebook Login (if enabled)
These technologies help us:
- Measure advertising effectiveness
- Track purchases
- Optimize campaigns
- Build Custom Audiences
- Build Lookalike Audiences
- Improve remarketing campaigns
Information collected may include:
- Pages viewed
- Products viewed
- Cart activity
- Checkout activity
- Purchase events
- Browser information
- Device information
Meta processes this information according to its own Privacy Policy.
12. TIKTOK PIXEL
We may use TikTok Pixel to understand customer interactions with our website.
TikTok Pixel may collect:
- Website visits
- Product views
- Shopping behavior
- Checkout completion
- Purchase value
- Device information
This information helps improve advertising performance on TikTok.
13. MICROSOFT CLARITY
Where enabled, Microsoft Clarity may record anonymous user interactions including:
- Mouse movements
- Scroll depth
- Click behavior
- Session recordings
- Heatmaps
This information is used solely to improve website usability and customer experience.
Sensitive information is not intentionally recorded.
14. REMARKETING
Our website may participate in remarketing programs.
Remarketing allows advertisements to be displayed to visitors who previously interacted with our website.
Remarketing may occur through:
- Google Ads
- TikTok
- YouTube
- Display advertising partners
Remarketing does not provide advertisers with direct access to your personal identity.
15. PERSONALIZED ADVERTISING
Subject to your consent where required, we may use your browsing behavior to personalize advertisements.
This may include:
- Recently viewed products
- Frequently viewed categories
- Abandoned shopping carts
- Previous purchases
- Search history
- Geographic location
- Device type
These insights help us display advertisements that are more relevant to your interests.
16. CONSENT MANAGEMENT
Where required by applicable law, visitors will be presented with a Cookie Consent Banner allowing them to:
- Accept all cookies
- Reject non-essential cookies
- Customize cookie preferences
- Withdraw consent at any time
Your choices will be respected in accordance with applicable privacy regulations.
17. INFORMATION SHARING AND DISCLOSURE
We value your privacy and do not sell your personal information. However, we may share certain information with trusted third parties when necessary to operate our business, provide our Services, or comply with legal obligations.
Information may be shared with:
- Payment Processors
- Shipping and Logistics Providers
- Cloud Hosting Providers
- Customer Relationship Management (CRM) Platforms
- Email Service Providers
- Marketing Platforms
- Analytics Providers
- Fraud Detection Services
- Legal Advisors
- Government Authorities where legally required
All third-party providers are expected to maintain appropriate confidentiality and security measures.
18. PAYMENT PROCESSORS
Payments made through our website may be processed by trusted third-party providers including, but not limited to:
- Stripe
- PayPal
- Apple Pay
- Google Pay
- Visa
- Mastercard
- American Express
- Local banking gateways
Payment providers may collect information necessary to authorize and process your transaction.
We do not store complete payment card numbers, CVV codes, PIN numbers, or banking passwords on our systems.
Payment providers operate under their own Privacy Policies and security standards.
19. SHIPPING PARTNERS
To deliver your orders, we may share necessary shipping information with logistics providers.
This information may include:
- Recipient Name
- Delivery Address
- Phone Number
- Order Number
- Delivery Instructions
Shipping providers are only permitted to use this information for order fulfillment.
20. INTERNATIONAL DATA TRANSFERS
Because we serve customers internationally, your personal information may be transferred to, processed, or stored in countries outside your country of residence.
These countries may have different data protection laws.
Whenever applicable, we implement appropriate safeguards including:
- Standard Contractual Clauses (SCCs)
- Contractual confidentiality obligations
- Secure cloud infrastructure
- Encryption during transmission
- Access controls
By using our Services, you acknowledge and consent to such international transfers where legally permitted.
21. DATA RETENTION
We retain personal information only for as long as reasonably necessary to:
- Process transactions
- Provide customer support
- Maintain business records
- Prevent fraud
- Resolve disputes
- Meet accounting requirements
- Comply with tax laws
- Fulfill legal obligations
Retention periods may vary depending on the type of information and applicable legal requirements.
When information is no longer required, it will be securely deleted, anonymized, or destroyed.
22. DATA SECURITY
Protecting your information is one of our highest priorities.
We implement industry-standard security measures including:
- SSL/TLS Encryption
- Secure HTTPS Connections
- Firewall Protection
- Malware Monitoring
- Secure Hosting Infrastructure
- Role-Based Access Controls
- Multi-Factor Authentication (where applicable)
- Database Encryption
- Regular Software Updates
- Security Audits
- Backup Systems
- Access Logging
Although we employ commercially reasonable security measures, no online system can guarantee absolute security.
Users should also take reasonable precautions to protect their account credentials.
23. FRAUD PREVENTION
To protect both our customers and our business, we may use automated and manual fraud prevention tools.
These tools may evaluate:
- IP Address
- Device Fingerprint
- Browser Information
- Transaction History
- Billing Consistency
- Shipping Consistency
- Geographic Location
- Payment Risk Indicators
Orders identified as potentially fraudulent may be delayed, verified, or cancelled for security reasons.
24. YOUR PRIVACY RIGHTS
Depending on your country of residence, you may have the following rights:
- Right to Access
- Right to Rectification
- Right to Erasure (“Right to be Forgotten”)
- Right to Restrict Processing
- Right to Object to Processing
- Right to Data Portability
- Right to Withdraw Consent
- Right to Lodge a Complaint with a Supervisory Authority
Requests may be subject to identity verification before processing.
25. GDPR COMPLIANCE
If you are located within the European Economic Area (EEA), United Kingdom, or other jurisdictions with similar privacy laws, we process your personal data in accordance with the General Data Protection Regulation (GDPR).
Where applicable, you may exercise all rights granted under GDPR.
Our processing activities are based on one or more lawful grounds, including:
- Consent
- Contractual Necessity
- Legal Obligation
- Legitimate Interests
26. CCPA COMPLIANCE
If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA), including:
- The right to know what personal information is collected.
- The right to request deletion of personal information.
- The right to request correction of inaccurate information.
- The right to opt out of certain data sharing activities.
- The right not to be discriminated against for exercising your privacy rights.
We honor valid requests in accordance with applicable law.
27. CHILDREN’S PRIVACY
Our Services are intended for individuals who are at least 13 years of age, or the minimum legal age required in their jurisdiction.
We do not knowingly collect personal information from children without appropriate parental consent.
If we become aware that information has been collected from a child in violation of applicable law, we will take reasonable steps to delete such information promptly.
28. THIRD-PARTY WEBSITES
Our website may contain links to external websites operated by third parties.
These websites maintain their own privacy practices.
We are not responsible for the content, privacy policies, or security practices of third-party websites.
Users are encouraged to review the privacy policies of any external websites they visit.
29. CHANGES TO THIS PRIVACY POLICY
We reserve the right to modify or update this Privacy Policy at any time to reflect changes in:
- Legal requirements
- Business operations
- Technologies
- Security practices
- Products and Services
Any updates will become effective immediately upon publication unless otherwise stated.
The “Last Updated” date at the beginning of this Policy will always indicate the latest revision.
Your continued use of the Services after changes have been published constitutes acceptance of the revised Privacy Policy.
30. CONTACT US
If you have any questions, requests, or concerns regarding this Privacy Policy or the way your personal information is processed, please contact us using the official contact information available on our website.
We will make reasonable efforts to respond to all legitimate privacy-related inquiries in a timely manner.
31. ENTIRE AGREEMENT
This Privacy Policy constitutes the complete understanding between TU General Trading Company and users regarding the collection, processing, storage, protection, and disclosure of personal information through our Services.
If any provision of this Privacy Policy is found to be invalid or unenforceable under applicable law, the remaining provisions shall remain in full force and effect.
